Jason Fong, CEO & Founder

Jason is an entrepreneur with 25 years of experience in business management, particularly in the F&B, Entertainment, Asset Management, Investment, Real Estate, and Health & Wellness sectors. He is a Chartered Financial Consultant (ChFC) with over 15 years of expertise in managing assets and funds for high-net-worth clients.

Driven by his passion for wellness, Jason invested in this industry and established Keen Lifestyle in 2011. Keen Lifestyle focuses on holistic wellness, emphasizing preventive, maintenance, and recovery aspects. Over the past decade, Jason has dedicated his resources to building a foundation for the Wellness Group, aiming to provide therapeutic diet solutions for busy individuals seeking a healthy lifestyle.

Lim Ai Chen, Business Advisor

Ai Chen joins the management team with over 20 years experience in Banking with strategic client coverage responsibilities across several industries and markets. She has also been engaged in strategic initiatives and board advisory work with founder-led global firms and startups in the fields of FinTech, Cybersecurity whilst embracing exciting learning opportunities through an angel-investing platform.