INTRODUCTION : WHAT IS CLEAN LABEL?
A clean label is a label on a food, not listing ingredients that may be perceived by consumers as undesirable. Substances having a negative connotation, for example food additives like food colouring, flavours or preservatives are avoided. The packaging may explicitly display positive claims like 'natural', 'without colouring and preservatives', 'no artificial preservatives', etcetera.[1] The pursued use of clean labels is called clean labelling. The purpose is to give food products a natural, healthy appearance and to stimulate the sale of them. It does not necessarily mean that the product is free from additives, as they can be hidden in substituting ingredients. – Wikipedia.
Essentially, clean label refers to products that contain minimal, easily recognizable ingredients, free from artificial additives, preservatives, and other undesirable substances. This movement towards clean label products is driven by consumer preferences for healthier, more natural food options, as well as a desire to know and understand what goes into the products they consume. In consumer terms, a clean label positioning on packaging indicates that the product can be marketed as 'natural,' 'organic,' and/or 'free from additives/preservatives.'
The AWE Diet
The AWE Diet presents a science-backed method for detoxifying the body and enhancing gut health. With growing consumer awareness about the chemicals and additives in their diet, the AWE Diet seeks to offer clean, nourishing meals that support the body without any artificial ingredients, GMO, additives or preservatives.
Detox diets and cleanses have gained popularity as a means to remove toxins from the body and improve overall health. However, the effectiveness of these diets is often questioned, and the specific mechanisms by which they work remain unclear. It's important to note that the body has its own natural detoxification processes, including the liver, kidneys, intestines, and skin. These organs work together to eliminate waste and toxins from the body.
While detox diets may claim to offer quick and dramatic results, there is limited scientific evidence to support their effectiveness. In fact, some detox plans may be restrictive and potentially harmful if followed for an extended period of time. It's always advisable to consult with a healthcare professional before starting any new diet or detox program.